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A Sound Mind in a Sound Body

The ASICS name is an acronym that stands for: Anima Sana In Corpore Sano. This translates to “a sound mind in a sound body”. This philosophy has been followed by the ASICS brand since its inception. They are an up and coming athletic shoe brand that is becoming more and more popular with sports enthusiasts in the shoe buying market.

21443992242_3dc5948558_zBringing harmony to the body and soul through building upon technological advance and pushing the envelope is the ultimate mission of the ASICS brand.

At their institute in Kobe, ASICS has over 45,000 square feet of research facilities including an all-weather 350m running track, a hall for basketball and volleyball, and several test rooms. The company definitely takes its research and development very seriously.

High-speed cameras, hi-tech measuring equipment and sophisticated computer software highlight the in depth research being done to create high quality products for ASICS. Observing and analyzing physical movements is the basis of every single ASICS® product.

By growing their knowledge of how the body works for athletes, they are developing products that tend to every specific need of the athleitc type. You can conquer any physical task with a pair of ASICS shoes.

Shoes for any Adventure

ASICS has shoes for all types of physical activity, ranging from running (which itself has 5 separate subcategories) to training and trail shoes, as well as lifestyle selections with more of a casual everyday look.

The Gel Kayano 22 is a runner that brings unsurpassed performance and modern design to the table. A more secure and adaptive fit is brought on by the sleek new FluidFit upper with a seamless construction and heel clutching system.

Treat yourself to the luxurious plush comfort of the ComforDry lasting and ComforDry X-40 sockliner sitting atop the stable FluidRide platform. You’ll be pleasantly supported throughout your entire run in these premium athletic shoes.

Under the women’s running footwear selection is the GT-2000™ 4. This offering from ASICS brings the perfect balance of cushioning and stability. The Dynamic DuoMax® and Guidance Trusstic System® that also enhance gait efficiency.

Also check out the Rearfoot and Forefoot GEL® Cushioning systems that are now even more adaptive, assisting mild to moderate overpronators alike with greater support. You wont be disappointed in the long-lasting soothing material makeup of these runners.

There are 3 main lifestyle collections worth checking out for this brand. They are High Voltage, Crane and Turtle, and Japanese Denim.

The iconic Gel-Lyte style is a part of the High Voltage collection, with such features as marble printed midsoles and reflective 3M panneling for added nighttime visibility. The Gel Lyte III specifically has that distinct sleek style to boost your appearance wherever you go.

From mesh and suede uppers to the contrasting color schemes on the quarter panel and toe caps, these shoes look and feel like an awesome boost of energy.

Other styles in this line for both men and women include the Gel Lyte V Gore-Tex, Gel Lyte EVO. The Crane and Turtle collection features crane feathers and turtle shell patterns on the sockline to go with full suede uppers and paint speckles detailing on the midsole. You won’t find a more unique set of shoes that fits to a variety of personalities.